Sheila Millar leads Keller and Heckman’s consumer protection regulatory practices and brings deep experience to a range of public policy and regulatory matters, including advertising and promotions, sustainability and environmental claims, connected products, privacy, cybersecurity, and product safety. She counsels United States (U.S.) and international businesses on compliance questions and processes, represents them in regulatory enforcement matters, and advocates on their behalf before federal and state legislative and regulatory bodies.
Sheila represents clients in enforcement investigations by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), and state attorneys general, and in advertising proceedings at the National Advertising Division (NAD). She helps clients conduct a variety of compliance audits, and develop or refine regulatory compliance and data governance procedures. Sheila also provides crisis management legal support to U.S. and international businesses and serves as external counsel to several trade associations. She advises clients on compliance with federal and state laws, including the Consumer Product Safety Act (CPSA), Consumer Product Safety Improvement Act (CPSIA), Children’s Online Privacy Protection Act (COPPA), California Consumer Privacy Act (CCPA), California’s SB 343 regarding accuracy of recycling labels, and the Plastic Pollution Prevention and Packaging Producer Responsibility Act (SB 54), to name a few.
Sheila is frequently invited to speak at conferences worldwide on U.S. and international regulatory compliance and public policy issues. She is the editor of Consumer Protection Connection, an information hub for businesses and others interested in staying current on consumer protection matters. Her commentaries, thought-leadership, and analyses are regularly published in industry and legal publications.
Awards
•Chambers USA: Advertising: Transactional & Regulatory - Nationwide, 2026
•The Best Lawyers in America: Advertising Law, 2010 - 2026
•AV Preeminent Rated by Martindale-Hubbell, 2010 - 2026
•Legal 500, US City Elite: Cybersecurity, Washington, DC, 2026
•Attorney Intel, Top 50 Attorney of Washington, DC, 2023
•National Law Review 'Go to' Thought Leader for 2019 and 2020
•Advertising Law 'Lawyer of the Year' 2014 in Washington, DC by Best Lawyers
•Advertising and Marketing Lawyer of the Year USA by Finance Monthly for their Finance Monthly Global Awards 2017
Insights & In the News
California Packaging EPR Program Faces Legal Challenges
06.24.2026
Publication
California Packaging EPR Program Faces Legal Challenges
06.24.2026
Blog: Consumer Protection Connection
California’s Responsible Textile Recovery Act Registration Deadline Less than a Month Away
06.09.2026
Blog: Consumer Protection Connection
Keller and Heckman Earns Multiple Firm and Individual Rankings in the 2026 Chambers USA G...
Press Release
06.04.2026