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Eric Gu
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Eric Gu

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Suite 3604, 222 Yan'an Dong Lu, Shanghai 20001, China

Food and Drug, Food and Drug Packaging, Consumer Products and Retail and 4 more

About Eric Gu

Eric Gu has extensive experience in food and food packaging regulations. He advises clients on food labeling, food ingredient, and food packaging compliance matters. In addition, he counsels clients on regulatory issues with respect to other products, including cosmetics, drug/drug excipients, tobacco and e-cigarettes, and other consumer products. He frequently assists clients in obtaining important pre-market approvals and permits, including approvals of new food packaging substances, the food production license, and the drug excipient registration. Eric’s expansive regulatory experience extends to China, Hong Kong, Taiwan, Japan, Southeast Asia, the European Union (EU), and the United States (U.S.).

Eric is invited to speak at global conferences and events, and has authored in-depth analysis articles on regulatory issues, which provide the industry with regulatory updates necessary to keep businesses moving forward.

Insights & In the News

China Launches Campaign Against False and Misleading Online Food Sales

05.28.2026
Publication

Singapore Implements Beverage Container Return Scheme

04.23.2026
Publication

Singapore Publishes the List of Approved Novel Foods

04.13.2026
Publication

Keller and Heckman LLP Recognized Among Leading Firms in Chambers Greater China Guide 2026

Press Release
01.16.2026

Events

Counsel Eric Gu to Present at Food Contact Asia 2026

Speaking Engagement

06.26.2026

 

Eric Gu (Shanghai, ) View website

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Services

Areas of Law

  • Other 7
    • Food and Drug
    • Food and Drug Packaging
    • Consumer Products and Retail
    • Food & Life Sciences
    • Packaging
    • Tobacco and E-Vapor
    • Trade Associations

Practice Details

  • Languages
    M
    arin; English
  • Firm Information
    Position
    Counsel
    Firm Name
    Keller and Heckman LLP
  • Representative Cases & Transactions
    Cases
    Representative Matters: Assisted numerous multinational companies in attaining food packaging approvals in China
    Assisted a U.S. food additive manufacturer in obtaining a food production license (for food additives) in China
    Assisted a U.S. company in obtaining the drug excipient registration in China
    Assisted a European food company in obtaining approval in China for the label of imported health food
    Assisted an Asian company in obtaining a favorable opinion from U.S. FDA on process of recycled plastics

Experience

  • Bar Admission & Memberships
    Admissions
    2011, Wisconsin
    P.R. China
    Memberships

    Professional Affiliations

    •Wisconsin State Bar Association

  • Education & Certifications
    Law School
    University of Wisconsin Law School
    Class of 2011
    J.D.
    Other Education
    Foreign Language University - Luoyang, China
    Class of 1997
    B.A.

    University of Warwick
    Class of 2002
    M.A.

    Fudan University
    Class of 2003
    M.A.

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Attorneys FAQs

  • How many attorneys are in this law firm?
    Keller and Heckman LLP has 80 attorneys at this location.
  • What law school did this attorney attend?
    Eric Gu attended University of Wisconsin Law School.
  • What year was this attorney's law firm established?
    Keller and Heckman LLP was established in 1962.

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