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About Nury Helena Yoo

Nury Helena Yoo is a lawyer practicing advertising and promotion, animal and veterinary food and drug, californias proposition 65 and 12 other areas of law. Nury received a B.A. degree from Mount St. Mary's College in 2004, and has been licensed for 18 years. Nury practices in San Francisco, CA.

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Services

Areas of Law

  • Litigation
  • Other 14
    • Advertising and Promotion
    • Animal and Veterinary Food and Drug
    • Californias Proposition 65
    • Cannabis, Hemp, and Cannabinoids (CBD)
    • Dietary Supplements
    • Food and Drug
    • Food and Food Ingredients
    • Product Safety
    • Consumer Products and Retail
    • Digital Media, Technology, and Telecommunications
    • Energy, Infrastructure, and Transportation
    • Food & Life Sciences
    • Packaging
    • Trade Associations

Practice Details

  • Languages
    French
    Korean
  • Representative Cases & Transactions
    Cases
    Representative Matters: Advised manufacturers of food, dietary supplement, personal care product, cosmetics,
    over-the-counter drug companies regarding regulatory compliance
    product safety
    risk analysis
    mitigation
    reviews of marketing, advertising,
    social media claims
    critical review of commercial contracts
    analysis of claims substantiation
    evidence

    product formula evaluation
    Represented food companies in responding to pre-litigation dem
    s, Prop. 65 Notices of Violation,
    in defense against filed putative class action lawsuits, including negotiation of settlements
    coordination with indemnified parties
    Advised growers
    manufacturers regarding various food recall
    market withdrawal issues such as the discovery or suspicion of foodborne pathogens, foreign objects, allergen misbr
    ing issues,
    labeling issues impacting health
    safety
    Advised manufacturers of various alcohol beverage (wine, beer, cider, distilled spirits, IRC beers, hard seltzer, etc.), kombucha,
    food products containing alcohol regarding labeling, formula review, advertising,
    permitting requirements under FDA, TTB,
    FTC regulations
    Advised restaurant chains on menu
    nutrition labeling requirements, as well as risk analysis regarding marketing claims
    Advised companies on mitigation of compliance
    risk factors pertaining to social media
    online presence, relationships with social media influencers,
    promotional events
    activities
    Advised manufacturers on food safety
    compliance obligations pursuant to the Food Safety Modernization Act
    preparation of comprehensive food safety
    recall plans for compliance with Hazard Analysis
    Risk-Based Preventive Controls requirements

    risk allocation
    mitigation strategies
    Conducted due diligence reviews of companies pursuant to potential investments, mergers,
    acquisitions, including comprehensive assessments of labeling, marketing
    advertising materials, commercial contracts, enforcement actions, social media presence,
    product formula review
    Advised an on-dem
    food delivery service regarding expansion into various operational models
    navigation of local, county,
    state regulations

    negotiations with regulatory officials on their behalf
    Advised various companies producing food
    dietary supplements intended for babies
    children regarding regulatory compliance
    litigation risk mitigation
    Advised ingredient producers on the requirements to prepare Generally Recognized as Safe (GRAS) petitions
    to prepare self-determined safety assessments
    Advised company manufacturing various CBD products on issues regarding domestic
    multinational regulatory compliance, labeling,
    assessments of risk
    Represented clients in competitor challenge proceedings before the National Advertising Division
    Represented clients in intellectual property matters before the Trademark Trial
    Appeal Board of the U.S. Patent
    Trademark Office (USPTO)

Experience

  • Bar Admission & Memberships
    Admissions
    2008, California
    2011, New Mexico
    Memberships

    Memberships

    •Outside Advisory Board Member, Resnick Center for Food Law & Policy at the University of California Los Angeles School of Law
    •California Programs Planning Committee, Food and Drug Law Institute (FDLI)
    •National Asian Pacific American Bar Association (NAPABA), Co-Chair of Cannabis/CBD/Hemp Law & Policy Committee
    •Board of Directors, The North Fourth Arts Center (formerly VSA Arts of New Mexico)
    •Food and Drug Law Institute (FDLI) 2021 Food Advertising, Labeling, and Litigation Conference Planning Committee

  • Education & Certifications
    Law School
    Georgetown University Law Center
    Class of 2007
    J.D.
    Other Education
    Mount St. Mary's College
    Class of 2004
    B.A.
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