Sheppard MullinPartner

Brian David Anderson

About Brian David Anderson

Brian David Anderson is a lawyer practicing intellectual property, false advertising, lanham act and unfair competition, ip licensing, technology and commercial transactions and 20 other areas of law. Brian received a B.A. degree from University of California, Davis in 1999, and has been licensed for 24 years. Brian practices at Sheppard Mullin in San Francisco, CA and 1 other location.

 

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Services

Areas of Law

  • Intellectual Property 2
    • Trade Secrets
    • Copyrights
  • Business Law
  • Other 19
    • False Advertising, Lanham Act and Unfair Competition
    • IP Licensing, Technology and Commercial Transactions
    • Trademark Applications and Prosecution
    • Entertainment and Digital Media
    • Technology Transactions
    • Privacy and Cybersecurity
    • Telephone Consumer Protection Act (TCPA)
    • California Consumer Privacy Act (CCPA)
    • Advertising
    • ESG and Sustainability
    • Blockchain and Fintech
    • Blockchain
    • Fintech
    • Esports & Games
    • Fashion, Apparel and Beauty
    • Food and Beverage
    • Hospitality
    • Retail
    • Sports

Practice Details

  • Firm Information
    Position
    Partner
    Firm Name
    Sheppard Mullin
  • Representative Cases & Transactions
    Cases
    Experience: Present
    past representative matters: Major League Rugby (MLR) Los Angeles: - Acted for investment group in the relocation of the Major League Rugby (MLR) franchise in Atlanta to Los Angeles
    Arsenal Football Club: - U.S. marketing
    promotional activations
    Mastercard: - sponsorship deal with Riot Games to sponsor the League of Legends European Championship (esports)
    Block (Cash App): - sponsorship deal with Red Bull Formula One Racing Team
    driver Max Verstappen
    Under Armour: - UA's first NFT launch into metaverses with digital Steph Curry Sneakers
    Mastercard: - sponsorship deal with soccer superstar Lionel Messi
    Block (Cash App): - sponsorship deal with NASCAR driver Bubba Wallace
    the No. 43 Chevrolet Car
    Mastercard: - sponsorship deal with soccer superstar Neymar
    Block (Cash App): - sponsorship deal for Floyd Mayweather vs Logan Paul pro boxing fight
    Mastercard: - sponsorship deal with UEFA Champions League
    Chelsea Football Club: - Chelsea Digital Venture's launch of 'Perfect Play' mobile app business
    Mastercard: - sponsorship deal with NWSL (pro women's soccer league) Players Association
    Burberry : - deal with Mythical Games to launch br
    ed NFT accessories in the Blankos Block Party online game
    GitHub : - hundreds of enterprise software licensing deals
    adidas : - sale of TaylorMade Golf to KPS Capital Partners for $425 million
    GitHub: - acquisition of Ordered List Inc.
    Bundaberg Brewed Drinks : - U.S. product distribution strategy
    Kate Spade : - global e-commerce outsourcing (3PL) deal
    adidas : - 'GMR Boot' (sensors for soccer/football boots) joint venture with Electronic Ares (EA SPORTS FIFA Mobile)
    Google (Jacquard by Google)
    Taylor Made Golf : - dozens of pro golfer sponsorship
    endorsement deals
    FIFA: - traditional, digital,
    virtual in-game advertising strategy
    The Gymboree Corporation: - sale of 'Play & Music' to Zeavion for $127.5 Million
    Kantoor Br
    /Wrangler: - Represented the Wrangler br
    in renewing its 76-year long sponsorship deal with the Professional Rodeo Cowboys Association (PRCA), which is the longest sponsorship relationship in North American sports
    Thryv: - international data privacy strategy
    compliance
    Opendoor: - data licensing strategy
    Duolingo : - podcast production deals
    Transactions
    Transactions: Represented Utopus Insights, Inc. and negotiated all intellectual property issues and agreements in connection with Vermont Electric Power Company (VELCO) and IBM's spin-out and creation of Utopus Insights.; Represented The Gymboree Corporation and negotiated all intellectual property, technology, trademark licensing, and data issues and agreements in its sale of Play & Music to Zeavion for 127.5 Million.; Represented adidas AG and negotiated privacy and data protection issues and agreements in its sale of TaylorMade Golf to KPS Capital Partners for 425 million.; Represented Bundaberg Brewed Drinks Pty Ltd. and structured and implemented its U.S. distribution strategy.; Represented Hamax AS (child bike seats, toboggans, and sleds) and structured and implemented its U.S. distribution strategy.; Represented Innovative Beverage Concepts, Inc. (coffee, tea, oatmeal) and structured and implemented its global distribution strategy.; Represented ZTailors, Inc. (on-demand digital tailor network) and negotiated its technology and retail partnership with Macy's.; Represented GitHub, Inc. in its acquisition of Ordered List Inc.; Represented AirTek International Corporation Ltd. and negotiated its global trademark license with Honeywell International Inc.; Represented Kathy Ireland Heath & Wellness, a Level Brands Business Unit, in a multi-million dollar licensing agreement with Isodiol International Inc., a global bioactive phytoceutical innovator specializing in the development of pharmaceutical and wellness products, to develop and market Kathy Ireland-branded Cannabidiol (CBD) products

Experience

  • Bar Admission & Memberships
    Admissions
    2002, California
    Memberships

    Memberships

    •Member, International Association of Privacy Professionals (IAPP)
    •Member, The Licensing Executives Society (LES)
    •Appointed Member, Cyberspace Committee of the Business Law Section of the State Bar of California

  • Education & Certifications
    Law School
    University of California, Davis
    J.D.
    2002 Law Review
    Other Education
    University of California, Davis
    Class of 1999
    B.A.
    with honors

Brian David Anderson

Partner at Sheppard Mullin
Not yet reviewed

Seventeenth Floor, Four Embarcadero CenterSan Francisco, CA 94111U.S.A.

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1540 El Camino Real, Suite 120Menlo Park, CA 94025U.S.A.

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