Brian David Anderson is a lawyer practicing intellectual property, false advertising, lanham act and unfair competition, ip licensing, technology and commercial transactions and 20 other areas of law. Brian received a B.A. degree from University of California, Davis in 1999, and has been licensed for 24 years. Brian practices at Sheppard Mullin in San Francisco, CA and 1 other location.
About Brian David Anderson
Reviews for Brian
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Areas of Law
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Intellectual Property 2
- Trade Secrets
- Copyrights
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Business Law
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Other 19
- False Advertising, Lanham Act and Unfair Competition
- IP Licensing, Technology and Commercial Transactions
- Trademark Applications and Prosecution
- Entertainment and Digital Media
- Technology Transactions
- Privacy and Cybersecurity
- Telephone Consumer Protection Act (TCPA)
- California Consumer Privacy Act (CCPA)
- Advertising
- ESG and Sustainability
- Blockchain and Fintech
- Blockchain
- Fintech
- Esports & Games
- Fashion, Apparel and Beauty
- Food and Beverage
- Hospitality
- Retail
- Sports
Practice Details
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Firm InformationPositionPartnerFirm NameSheppard Mullin
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Representative Cases & TransactionsCasesExperience: Present
past representative matters: Major League Rugby (MLR) Los Angeles: - Acted for investment group in the relocation of the Major League Rugby (MLR) franchise in Atlanta to Los Angeles
Arsenal Football Club: - U.S. marketing
promotional activations
Mastercard: - sponsorship deal with Riot Games to sponsor the League of Legends European Championship (esports)
Block (Cash App): - sponsorship deal with Red Bull Formula One Racing Team
driver Max Verstappen
Under Armour: - UA's first NFT launch into metaverses with digital Steph Curry Sneakers
Mastercard: - sponsorship deal with soccer superstar Lionel Messi
Block (Cash App): - sponsorship deal with NASCAR driver Bubba Wallace
the No. 43 Chevrolet Car
Mastercard: - sponsorship deal with soccer superstar Neymar
Block (Cash App): - sponsorship deal for Floyd Mayweather vs Logan Paul pro boxing fight
Mastercard: - sponsorship deal with UEFA Champions League
Chelsea Football Club: - Chelsea Digital Venture's launch of 'Perfect Play' mobile app business
Mastercard: - sponsorship deal with NWSL (pro women's soccer league) Players Association
Burberry : - deal with Mythical Games to launch br
ed NFT accessories in the Blankos Block Party online game
GitHub : - hundreds of enterprise software licensing deals
adidas : - sale of TaylorMade Golf to KPS Capital Partners for $425 million
GitHub: - acquisition of Ordered List Inc.
Bundaberg Brewed Drinks : - U.S. product distribution strategy
Kate Spade : - global e-commerce outsourcing (3PL) deal
adidas : - 'GMR Boot' (sensors for soccer/football boots) joint venture with Electronic Ares (EA SPORTS FIFA Mobile)
Google (Jacquard by Google)
Taylor Made Golf : - dozens of pro golfer sponsorship
endorsement deals
FIFA: - traditional, digital,
virtual in-game advertising strategy
The Gymboree Corporation: - sale of 'Play & Music' to Zeavion for $127.5 Million
Kantoor Br
/Wrangler: - Represented the Wrangler br
in renewing its 76-year long sponsorship deal with the Professional Rodeo Cowboys Association (PRCA), which is the longest sponsorship relationship in North American sports
Thryv: - international data privacy strategy
compliance
Opendoor: - data licensing strategy
Duolingo : - podcast production dealsTransactionsTransactions: Represented Utopus Insights, Inc. and negotiated all intellectual property issues and agreements in connection with Vermont Electric Power Company (VELCO) and IBM's spin-out and creation of Utopus Insights.; Represented The Gymboree Corporation and negotiated all intellectual property, technology, trademark licensing, and data issues and agreements in its sale of Play & Music to Zeavion for 127.5 Million.; Represented adidas AG and negotiated privacy and data protection issues and agreements in its sale of TaylorMade Golf to KPS Capital Partners for 425 million.; Represented Bundaberg Brewed Drinks Pty Ltd. and structured and implemented its U.S. distribution strategy.; Represented Hamax AS (child bike seats, toboggans, and sleds) and structured and implemented its U.S. distribution strategy.; Represented Innovative Beverage Concepts, Inc. (coffee, tea, oatmeal) and structured and implemented its global distribution strategy.; Represented ZTailors, Inc. (on-demand digital tailor network) and negotiated its technology and retail partnership with Macy's.; Represented GitHub, Inc. in its acquisition of Ordered List Inc.; Represented AirTek International Corporation Ltd. and negotiated its global trademark license with Honeywell International Inc.; Represented Kathy Ireland Heath & Wellness, a Level Brands Business Unit, in a multi-million dollar licensing agreement with Isodiol International Inc., a global bioactive phytoceutical innovator specializing in the development of pharmaceutical and wellness products, to develop and market Kathy Ireland-branded Cannabidiol (CBD) products
Experience
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Bar Admission & MembershipsAdmissions2002, California
MembershipsMemberships
•Member, International Association of Privacy Professionals (IAPP)
•Member, The Licensing Executives Society (LES)
•Appointed Member, Cyberspace Committee of the Business Law Section of the State Bar of California -
Education & CertificationsLaw SchoolUniversity of California, Davis
J.D.
2002 Law Review
Other EducationUniversity of California, Davis
Class of 1999
B.A.
with honors
Brian David Anderson
Seventeenth Floor, Four Embarcadero CenterSan Francisco, CA 94111U.S.A.
Show on map1540 El Camino Real, Suite 120Menlo Park, CA 94025U.S.A.
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