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Greenberg Traurig, LLPShare Holder
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Ms. Tiffany D.W. Shimada

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222 South Main Street, 5th Floor, Salt Lake City, UT 84101

Intellectual Property & Technology, Trademark & Brand Management, Food, Beverage & Agribusiness and 4 more

About Ms. Tiffany D.W. Shimada

Tiffany D.W. Shimada is a member of the Intellectual Property & Technology and Trademark & Brand Management Group in Greenberg Traurig’s Salt Lake City office. Tiffany focuses her practice on helping clients with trademark, copyright, advertising, social media, and complex brand protection and management issues. She works with brand owners and managers nationally and globally to protect their intellectual property across a wide array of industries, including medical devices, financial services, food and beverage, outdoor sports and hunting, logistics, direct marketing, online retail marketplaces, entertainment, health care, apparel, cosmetics, renewable energy, and artificial intelligence. Tiffany counsels clients through all aspects of brand selection, protection, and risk management issues, such as claim substantiation, comparative advertising, influencer marketing, and promotions.

Concentrations

•Brand protection and expansion
•Social media advertising and influencer marketing
•U.S. and International Trademark and Copyright Clearance, Procurement, Enforcement and Portfolio Management
•U.S. and International Property Transactions

Recognition & Leadership

Awards & Accolades

•Listed, Utah Business Magazine, 'Utah Legal Elite - Intellectual Property,' 2021 and 2025
•Listed, Utah's “40 Over 40,” 2024
•Selected, World Intellectual Property Review (WIPR), “Shining Light/Influential Women in IP,” 2023
•Listed, The Best Lawyers in America, Trademark Law, 2024-2026
•Listed, “Lawyer of the Year,” Trademark Law, Salt Lake City, 2025
•Listed, World Trademark Review, Utah, “WTR 1000,” 2023-2025
•WTR Global Leaders: Private Practice, 2025
•Listed, The National Black Lawyers, “Top 100 in Utah,” 2022-2023
•Listed, Chambers USA Guide, Intellectual Property, 2017-2021, 2023-2025
•Notable Practitioners, 2017-2021
•Listed, Super Lawyers magazine, Mountain States Super Lawyers, 2025

 

Ms. Tiffany D.W. Shimada (Salt Lake City, Utah) View website

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Services

Areas of Law

  • Other 7
    • Intellectual Property & Technology
    • Trademark & Brand Management
    • Food, Beverage & Agribusiness
    • Restaurant Industry
    • Marketing, Advertising, Sweepstakes & Promotions Law
    • Mining
    • Professional Service Providers

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Representative Matters: Advertising review
    clearance of product packaging, promotional materials,
    commercials for global electronics device manufacturer.
    Advice regarding social media advertising
    influencer marketing issues,
    related agreements.
    Global trademark prosecution
    enforcement for large international online marketplace, industrial consumer products,
    educational services provider.
    Trademark portfolio management for large international food
    beverage company.
    Global br
    protection
    enforcement for leading health care technology services provider.
    Clearance of br
    names for global cosmetics, apparel,
    consumer products companies.
    Initiation
    settlement of TTAB opposition
    cancellation proceedings.
    Defense
    settlement of trademark infringement claims asserted against clients' products
    br
    extensions.
    Takedown of counterfeit website with Internet protocol hosting company.
    Transfer of infringing domain names to clients through Uniform Domain-Name Dispute-Resolution Policy (UDRP) actions.
    Experience in alcohol beverage br
    name clearance, including TTB COLA label reviews.
    Advice on trademark enforcement strategy for global health care provider
    educational services provider.
    Enforcement of client copyright rights through notice
    take-down procedure under the Digital Millennium Copyright Act (DMCA).
    IP diligence
    acquisition support related to acquisition of large outdoor retailer br
    .
    Assist global hunting goods company with recordation
    maintenance of trademarks with U.S. Customs
    Border Protection to prevent entry of counterfeit goods.
    The above representations were h
    led by Ms. Shimada prior to her joining Greenberg Traurig, LLP.
  • Additional Links
    https://www.gtlaw.com/en/professionals/s/shimada-tiffany-dw

Experience

  • Bar Admission & Memberships
    Admissions
    2009, Illinois
    2016, Utah
    U.S. District Court for the Northern District of Illinois
    U.S. District Court for the District of Utah
    Memberships

    Professional & Community Involvement

    •fellow, American Bar Foundation
    •Board Member, Utah Black Chamber
    •Board of Directors, Utah Black Lawyers Association
    •Council Member, American Bar Association Section of Litigation
    •Member, David K. Winder IP Inn of Court
    •Member, Women Lawyers of Utah
    •Member, International Trademark Association (INTA)
    •Member, Copyright Society of the USA
    •Member, National Bar Association
    •Member, Utah Bar Association
    •Representative, ABA House of Delegates for the Utah State Bar

  • Education & Certifications
    Law School
    DePaul University College of Law
    Class of 2009
    J.D.
    Other Education
    Indiana University
    Class of 2001
    B.S.

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Attorneys FAQs

  • Is this attorney admitted to the bar in more than one state?
    Yes, Ms. Tiffany D.W. Shimada is admitted to practice in Illinois and Utah.
  • Is this attorney admitted to practice in any U.S. Federal Courts?
    Ms. Tiffany D.W. Shimada is admitted to practice before the United States District Court for the Northern District of Illinois.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Ms. Tiffany D.W. Shimada attended DePaul University College of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.

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