About Ms Caroline A Pricher

Caroline A. Pricher is a transactional real estate attorney with more than 20 years of experience representing institutional investors, REITs, private equity sponsors, developers, and owner-operators across the full commercial real estate lifecycle. Her practice covers acquisitions, dispositions, mixed-use development, industrial redevelopment, hospitality, data centers, and utility-scale solar. She also handles joint venture structuring, real estate debt, construction financing, and deal-level governance. Caroline represents clients in the hotel and leisure sector, advising owners and managers of hospitality projects, luxury hotels, resorts, condo-hotels, golf courses, and resort communities. Her work spans both law firm practice and executive in-house roles, giving her a perspective that combines transactional rigor with business-side judgment.

Caroline represents clients in connection with the acquisition, entitlement, development, financing, management, and operation of real estate projects, with a particular focus on hospitality and mixed-use developments. She handles economic development incentives and public-private partnerships, infrastructure planning and finance, hotel management and operations, spa and golf management agreements, food and beverage consulting agreements, and CC&Rs. She also represents developers of master planned communities in the negotiation of incentive packages, including sales tax reimbursements and infrastructure finance. On the hospitality side, Caroline advises on transaction structure, franchise agreements, branding, governance, rental programs, and restructuring.

Caroline also serves as outside general counsel for select clients, providing legal oversight across corporate, real estate, and transactional matters. She leads legal strategy for joint venture industrial redevelopment initiatives, including logistics centers, distribution facilities, and data center development on former industrial sites, advising on entitlement risk, deal structure, and transaction execution. She counsels early-stage AI companies on capital structure, licensing agreements, and governance throughout various stages of growth.

Caroline’s in-house experience has directly shaped her approach to client service. As VP and real estate counsel for a services company, she advised the executive team on acquisitions, development, leasing, and financing across multiple asset classes, handling matters from letter of intent through closing. She negotiated and drafted purchase and sale agreements, development ground leases, financing documents, and management agreements. She led project due diligence covering title, survey, zoning, environmental, and permit reviews, and she managed cross-functional teams while coordinating with lenders, brokers, municipalities, and outside counsel. Earlier in her career, she served as in-house legal counsel for a multinational investment and development group, where she managed the acquisition of more than 35,000 acres and 5,100 lots across the United States.

Concentrations

•Acquisition, entitlement, development, financing, management, and operation of all real estate developments, with an emphasis on hospitality and mixed-use projects
•Economic development incentives and public-private partnerships
•Infrastructure planning and finance
•Hospitality and resorts
•Hotel management and operations, including spa and golf management agreements
•Facilities management and food and beverage consulting agreements and leases
•Covenants, conditions, and restrictions (CC&Rs)
•Real estate transactions involving private equity, institutional funds, family offices, and REITS
•Real estate joint ventures, management agreements and entity structuring
•Workouts and restructures

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, Real Estate Law, 2021-2023
•Team Member, Chambers & Partners USA Real Estate Law Firm of the Year, 2018 and 2022
•Team Member, a Law360 “Hospitality Practice Group of the Year,” 2021
•Listed, AZRE Magazine “People & Projects to Know in Commercial Real Estate,” 2019

 

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Services

Areas of Law

  • Real Estate
  • Hospitality Law 1
    • Hospitality
  • Other 1
    • Opportunity Zone Funds

Practice Details

  • Firm Information
    Position
    Attorney
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Hotels, Leisure,
    Real Estate: Represented owners
    lenders in connection with hotel project financings, restructuring,
    joint ventures.
    Represented prospective purchasers of senior
    mezzanine debt in connection with a dual br
    ed hotel project.
    Represented a private investment firm in the $250M+ acquisition
    rebr
    ing of a newly-constructed hotel.
    Represented international luxury hotel br
    in the negotiation of amendments to comprehensive management
    operational agreements within a mixed-use development.
    Represented international luxury hotel br
    in the negotiation of national
    international acquisition
    management agreements.
    Represented a family office in the negotiation of an entity buyout
    restructuring.
    Real Estate Acquisitions
    Development: Developed
    led legal strategy for joint venture industrial redevelopment initiatives - including logistics centers, distribution facilities,
    data center development on former industrial sites - advising on entitlement risk, deal structure,
    transaction execution across multiparty projects.
    Represented private equity
    REITS in acquisition
    disposition of portfolios
    assets.
    Represented developers in connection with Arizona State Trust L
    Leases.
    Represented solar companies in site selection, entitlements,
    economic incentive packages.
    Managed the acquisition of all real estate in the United States for a multinational investment
    development group, closing on more than 35,000 acres
    5,100 lots.
    Developed, implemented,
    managed acquisition strategy logistics
    protocols for hedge fund joint venture investments, including a $200M+ vacant lot portfolio.
    Represented developers of master planned
    mixed-use projects in the negotiation
    documentation of economic incentives packages including sales tax reimbursements
    infrastructure finance.
    Represented owners
    lessees in an urban redevelopment project, including negotiation of amendments to the incentive package
    implementation of a vertical condominium regime in an office building converted to a corporate headquarters
    hotel.
    The above representations were h
    led by Ms. Pricher prior to her joining Greenberg Traurig, LLP.
    In-House Experience: Principal
    Strategic Advisor, Firesign Advisory, LLC, 2024-2026
    VP, Real Estate Counsel, Thrive Services Group, Inc., 2023-2024
    Legal Counsel, Walton International Group, 2012-2015
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    2005, Arizona
    Memberships

    Professional & Community Involvement

    •Member, State Bar of Arizona, 2005-Present
    •Member, Urban Land Institute Arizona
    •Mentoring/Training Chair, Women’s Leadership Initiative Committee, 2015-2016
    •Membership Committee, 2014
    •Member, ACCEL
    •Member, Board of Directors, 2010-Present
    •American Heart Association]
    •Arizona Heart Ball Committee, 2020-2026

  • Education & Certifications
    Law School
    University of California, Hastings College of the Law
    Class of 2005
    J.D.
    Other Education
    Articles Editor, Constitutional Law Quarterly

    University of San Francisco
    Class of 2002
    B.S.
  • Personal Details & History
    Age
    Born in 1980
    Phoenix, Arizona, August 14, 1980
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Attorneys FAQs

  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Ms Caroline A Pricher attended University of California, Hastings College of the Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.