Doug Luther – Founding Partner, Luther Lanard, PC
Doug Luther is a nationally recognized franchise attorney and founding partner of Luther Lanard, PC. Based in California and admitted in multiple jurisdictions, Doug dedicates his practice exclusively to representing franchisees across the United States. He helps business owners review franchise disclosure documents (FDDs) and franchise agreements, negotiate commercial leases, buy and sell franchise units, form business entities, and resolve complex disputes with franchisors.
Doug began his career in both big law and boutique litigation firms, where he represented high-profile clients including Fortune 500 companies, billionaires, and celebrities. On behalf of plaintiffs, he secured verdicts, pre-trial judgments, and settlements totaling more than $20 million. During this time, he also developed a deep understanding of franchise law, serving as Chair of the California Lawyers Association’s Franchise Law Committee and later as General Counsel for Amada Senior Care, a rapidly growing senior care franchise. This unique combination of in-house counsel experience and high-stakes litigation background gives Doug a rare, comprehensive perspective on the legal issues franchisees face.
At Luther Lanard, PC, Doug is known for crafting strategic, results-driven solutions. His work spans franchise disputes involving termination and non-renewal, fraud and unfair trade practices, supplier restrictions, encroachment, and real estate conflicts. He regularly represents franchisees in breach of contract cases, arbitration, and litigation, always with the goal of protecting their investments and leveling the playing field against franchisors.
Doug’s approach is built on three principles: (1) be recognized leaders in franchisee representation, (2) use deep franchise law expertise to deliver efficient results, and (3) embrace creativity — finding win-win deal structures, negotiating favorable settlements, and advancing cutting-edge legal arguments to give franchisees a competitive advantage.
With decades of focused experience, Doug and his team provide franchisees with top-tier legal representation that rivals any franchise law firm in the country. Whether you are an aspiring franchise owner reviewing your first FDD or an experienced multi-unit operator facing a dispute with your franchisor, Doug is committed to helping you safeguard your rights and grow your business with confidence.
