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Greenberg Traurig, LLPShare Holder
Breton H. Permesly
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Breton H. Permesly

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One Vanderbilt Avenue, New York, NY 10017

Franchise & Distribution, Corporate, Mergers & Acquisitions and 5 more

About Breton H. Permesly

Bret Permesly concentrates his practice on domestic and international franchising, licensing, and distribution matters. Bret represents some of the largest brands in the world as well as cutting-edge start-up concepts in a wide range of industries, including food and beverage, hospitality, sports and fitness, retail, wellness and leisure. His experience includes advising clients on options for domestic and international expansion using a variety of structures; preparing and negotiating complex franchise and commercial agreements; organizing and structuring joint venture, franchise and distribution systems; establishing and administering national and international franchise growth and compliance programs; and, counseling clients on a wide variety of industry-related topics.

Bret also acts as a trusted advisor to private equity concerns and investors buying and selling franchise and distribution systems and investors seeking due diligence and related franchise and distribution expertise in connection with mergers and acquisitions and other transactions involving franchising, licensing and distribution components.

Bret is the former Chair of the New York State Bar’s Franchise, Distribution and Licensing Committee and is currently on the Executive Committee of the New York State Bar’s Business Law Section.

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, Franchise Law, 2021-2026
•Listed, Chambers USA Guide, 2021-2025
•Franchising, 2022-2024
•Franchising, 'Up and Coming,' 2021
•Listed, Super Lawyers, “New York Metro Super Lawyers,” 2013-2025
•Listed, Franchise Times, “Legal Eagle,” 2014-2020 and 2022-2023
•Recommended, Lexology Index, Franchise, 2023-2025
•Listed, Florida's Legal Elite, Franchise Law

 

Breton H. Permesly (New York, New York) View website

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Services

Areas of Law

  • Other 8
    • Franchise & Distribution
    • Corporate
    • Mergers & Acquisitions
    • Regulatory & Compliance
    • Retail
    • Food, Beverage & Agribusiness
    • Restaurant Industry
    • Latin America Practice

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Domestic Franchise
    Distribution: Assist clients in structuring
    developing new franchise systems, license systems,
    joint ventures.
    Advise clients on structuring alternatives to franchising.
    Assist clients in establishing
    administering franchise compliance programs
    exemption strategies.
    Counsel clients regarding franchise
    business opportunity registration
    disclosure laws.
    Represent clients in h
    ling crisis situations
    complex
    sensitive relationship
    termination issues.
    Advise clients in connection with litigation, arbitration, mediation
    other alternative dispute resolution techniques.
    International Franchise
    Distribution: Represent clients in international expansion through joint ventures, master franchising,
    area development relationships.
    Assist clients in negotiating
    structuring complex international area development
    master franchise deals.
    Advise clients regarding compliance, relationship
    ancillary issues in establishing
    maintaining international operations.
    Counsel clients regarding obtaining
    maintaining international intellectual property protection.
    Represent clients in connection with international development
    operations throughout Asia, Australia, Central America, South America, Europe, Malaysia, the Middle East, Caribbean,
    Canada.
    Franchise Mergers
    Acquisitions
    Financing Transactions: Advise private equity firms
    investors on buying, selling
    investing in franchise
    license systems.
    Counsel investors in connection with due diligence
    advice related to franchise mergers
    acquisitions.
    Advise clients on sophisticated franchise-related financing transactions, including securitizations of a franchisor's royalty stream.
    Represent clients in acquiring franchised locations
    selling company-owned locations.
    Advise clients in the strategic acquisition
    operation of companion br
    s.
  • Additional Links
    http://www.gtlaw.com

Experience

  • Bar Admission & Memberships
    Admissions
    New York
    2005, Florida
    2011, District of Columbia
    Memberships

    Professional & Community Involvement

    •International Franchise Association Legal Symposium
    •Task Force Member, 2012, 2013 and 2017-2019
    •Member, American Bar Association, Forum on Franchising
    •Member, International Franchise Association
    •Member, New York State Bar Association
    •Executive Committee, Business Law Section, 2022-Present
    •Chair, Franchise Licensing & Distribution Law Committee, 2019-2022

  • Education & Certifications
    Law School
    Florida State University College of Law
    Class of 2005
    J.D.
    cum laude
    Other Education
    Washington and Lee University
    Class of 2002
    B.A.
    cum laude

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Attorneys FAQs

  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Breton H. Permesly attended Florida State University College of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.

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