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Greenberg Traurig, LLPShareholder; Chair, Technology, Media & Telecommunications Practice; Co-Chair, Global Intellectual Property & Technology Practice
Alan N. Sutin
Pro

Alan N. Sutin

5.0
1 review

One Vanderbilt Avenue, New York, NY 10017

Intellectual Property & Technology, Data Privacy & Cybersecurity, Augmented Reality & Virtual Reality and 9 more

About Alan N. Sutin

Alan N. Sutin is Chair of the firm's Technology, Media & Telecommunications Practice and Senior Chair of the Global Intellectual Property & Technology Practice. Alan is an experienced business lawyer principally focused on commercial transactions driven by intellectual property and technology issues. He advises clients in connection with transactions involving the development, acquisition, disposition and commercial exploitation of intellectual property.

Alan represents a wide variety of companies and investors in connection with strategic alliance agreements, commercial joint ventures and licensing matters that are driven by the commercial exploitation of valuable intellectual property rights. He has represented numerous A-List celebrities in connection with the use of their intellectual property assets to expand into non-entertainment business ventures. Alan also has represented brand owners in a number of stadium and arena naming rights transactions with NFL and NBA teams and assisted major real estate developers in specialized transactions that involve the use of intellectual property assets to enhance the value of structures and developments.

In addition, Alan has significant experience in Internet and electronic commerce issues, represents clients in major software and SaaS service implementations, as well as IT and business process outsourcing arrangements, privacy and cybersecurity matters, and the implementation and use of artificial technology tools.

Alan was involved in many of the major policy issues surrounding the commercial development of the Internet, has advised foreign governments and multinational corporations in connection with these issues, and is a frequent speaker at major industry conferences and events around the world.

Concentrations

•Use of IP Assets in Business Transactions
•Licensing Arrangements
•Use of IP in joint ventures/strategic alliance agreements
•Endorsement Agreements (including equity based)
•Stadium and Arena Naming Rights Agreements
•Intellectual Property Protection
•Brand acquisition and management
•Worldwide intellectual property protection programs
•Patent, copyright and trademark licensing
•Intellectual property due diligence in mergers, acquisitions, and financings
•Intellectual property audits
•Outsourcing Arrangements
•Structuring IT and business process outsourcing arrangements
•RFP preparation, response and assessment
•Master Service Agreement, Service Level Agreements and related contracts
•Vendor management issues
•Offshoring issues
•Internet and new media law
•Electronic publishing
•Privacy and defamation issues
•Online commercial ventures
•Privacy, Cybersecurity & Crisis Management
•Compliance assessments and audits
•Privacy and information security policies and procedures
•Legal risk mitigation strategies
•Managed security services agreements
•Privacy and data security issues in M&A transactions

Recognition & Leadership

Awards & Accolades

•Listed, Chambers USA Guide, 2011-2017 and 2020-2025
•Listed, The Best Lawyers in America, Information Technology Law; Technology Law, 2005-2026
•Listed, 'Lawyer of the Year,' Technology Law, New York City, 2025
•Listed, Managing IP Magazine's World IP Handbook and Survey, 'IP Stars: Trademark Stars,' 2013-2025
•Listed, Super Lawyers magazine, New York Metro Super Lawyers, 2006-2025
•Listed, South Florida Legal Guide, 'Top Lawyer,' 2020-2021
•Listed, World Trademark Review, 'WTR 1000,' 2013-2026
•Ranked in New York, Prosecution and Strategy, 2015-2026
•Ranked in Florida, Prosecution and Strategy, 2023-2026
•Listed, Euromoney's Expert Guides, 'Best of the Best,' Information Technology, 2019
•Listed, Who’s Who
•Legal Data Security - 2018-2020
•Legal Data Privacy and Protection - 2018-2020
•Legal Telecommunications Media & Technology: Information Technology 2017-2020
•Legal Telecommunications Media & Technology: Telecoms and Media 2017-2020
•Legal Thought Leaders: TMT 2017-2018
•Legal Thought Leaders: Data 2018
•Listed, The Legal 500 United States, Intellectual Property - Trademarks - Litigation, 2014-2016

 

Alan N. Sutin (New York, New York) View website

Awards

AV Preeminent Peer Rated
This elite award is granted to attorneys who have been recognized by their peers for their very high ethical standards, with an average peer review score of 4.5 or higher.
Martindale-Hubbell Peer AV

Client Champion Awards

Client Champion awards recognize those attorneys who excel at service as affirmed by their clients. The awards, based on the quantity and quality of an attorney’s Martindale-Hubbell client reviews, demonstrate an ongoing commitment to delivering excellent client service. Award recipients stand out from their peers with a platinum, gold or silver icon.

Champion Badge Silver

At least three reviews and a score of 4.0 or higher.

Champion Badge Gold

At least six reviews and a score of 4.2 or higher.

Champion Badge Platinum

At least ten reviews and a score of 4.5 or higher.

Martindale Peer Awards

A lawyer who receives a minimum threshold of qualifying responses from fellow attorneys can qualify for one of three prestigious Martindale-Hubbell Peer Review Ratings:

Martindale-Hubbell Peer AV Preeminent Rating

AV Preeminent®: The highest peer rating standard. This rating signifies a large number of the lawyer’s peers rank him or her at the highest level of professional excellence for their legal knowledge, communication skills and ethical standards.

Alan N. Sutin got this award in 2021

Martindale-Hubbell Peer Distinguished Rating

Distinguished: An excellent rating for a lawyer with some experience. This rating indicates the attorney is widely respected by their peers for high professional achievement and ethical standards.

Martindale-Hubbell Peer Notable Rating

Notable: This rating indicates that the lawyer has been recognized by a large number of their peers for strong ethical standards.

Avvo Awards

Avvo Top Contributor

Avvo Top Contributor: The Avvo Top Contributor Award is granted to attorneys who have earned significant contribution points in a given year on our sister site, Avvo.com. Contribution points are earned by answering questions in Q&A, publishing Legal Guides, and other useful contributions to the Avvo community.

Avvo Client Choice

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Services

Areas of Law

  • Other 12
    • Intellectual Property & Technology
    • Data Privacy & Cybersecurity
    • Augmented Reality & Virtual Reality
    • IT & Business Process Outsourcing
    • IP Technology Licensing & Transactions
    • Trademark & Brand Management
    • Technology, Media & Telecommunications
    • Blockchain & Digital Assets
    • Digital Infrastructure, Data Center and Cloud Computing
    • Aviation
    • Environmental, Social & Governance (ESG)
    • Innovation & Artificial Intelligence

Practice Details

  • Firm Information
    Position
    Shareholder; Chair, Technology, Media & Telecommunications Practice; Co-Chair, Global Intellectual Property & Technology Practice
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Representative Matters: Complex Trademark License Agreements
    Represented Hard Rock in 2016 naming rights agreement for the Miami Dolphins Stadium
    prior transactions for various stadiums, buildings
    concert venues.
    Represented the majority of major American fashion houses in complex domestic
    international licensing transactions.
    Represented several A-List celebrities in licensing agreements, joint ventures
    other agreements relating to the commercial use of the celebrity's name
    likeness on a wide variety of products
    services.
    Represented several major br
    s in complex license, distribution
    franchise agreements designed to elevate br
    positioning in specific territories around the world.
    Served as lead counsel in numerous IT
    business process outsourcing transactions for major multinational corporations.
    Represented multinational corporation in enterprise-wide managed data security services with a Tier 1 provider.
    Represented large insurance company in connection with outsourcing of claims administration
    other business processes.
    Represented several major providers of gaming platforms in technology outsourcing transactions to provide services to casinos
    other licensed gaming operators.
    Advised numerous fashion
    luxury goods retailers in connection with outsourcing technology platforms
    fulfillment
    call center services for their e-commerce operations.
    Privacy & Cybersecurity
    Conducted numerous reviews, audits
    privacy
    security assessments for multinational companies.
    Worked with companies to develop privacy
    data security policies
    procedures.
    Represent numerous entities in connection with their response to data breaches, including compliance with national
    state/provincial breach notification requirements.
    Counseled clients in issues relating to Big Data analytics, the Internet of Things, artificial intelligence, collection
    the collection
    use of biometric data.
    Advised leading companies in connection with software development transactions, OEM, VAR
    Dealer Agreements,
    information services contracts.
    Counseled multinational corporations on various cutting-edge liability issues facing those doing business on the Internet, including electronic commerce, copyright infringement, domain name trademark disputes, defamation
    privacy issues.
    Advised governments
    private stakeholders in connection with proposed electronic commerce legislation, including projects for the Government of India
    the Hashemite Kingdom of Jordan.
  • Additional Links
    http://www.gtlaw.com/People/Alan-N-Sutin

Experience

  • Bar Admission & Memberships
    Admissions
    Florida
    New York
    1984, Georgia
    Memberships

    Professional & Community Involvement

    •Member, International Technology Law Association
    •Member, Inter-Pacific Bar Association
    •Member, American Bar Association
    •Member, International Association of Privacy Professionals
    •Member, International Trademark Association (INTA)

  • Education & Certifications
    Law School
    University of Georgia School of Law
    J.D.
    1984 Articles Editor

    University of Georgia School of Law
    J.D.
    Georgia Journal of International and Comparative Law
    Other Education
    Emory University
    Class of 1979
    B.A.
  • Personal Details & History
    Age
    Born in 1958
    New Haven, Connecticut, April 29, 1958

Contact Alan N. Sutin

Shareholder; Chair, Technology, Media & Telecommunications Practice; Co-Chair, Global Intellectual Property & Technology Practice at Greenberg Traurig, LLP
5.0
1 review

One Vanderbilt AvenueNew York, NY 10017U.S.A.

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Fax: 212.801.6400

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Attorneys FAQs

  • Is this attorney Martindale-Hubbell Peer Review rated?
    Yes, Alan N. Sutin has a 5.0 Peer Rating from Martindale-Hubbell.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Alan N. Sutin attended University of Georgia School of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.

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