About Stephen Baird

Steve Baird works with clients to address their most difficult trademark problems. Steve provides strategic guidance on trademark usage and clearance, branding strategies, domestic and worldwide portfolio management, litigation and enforcement, internet domain name and trademark disputes, licensing, and prosecution. Clients turn to him for his deep experience in trademark and branding matters for startups; design and creative firms; colleges and universities; apparel; jewelry; consumer products; sporting, hunting, and other outdoor goods; food products and ingredients; building materials; medical devices and pharmaceuticals; chemicals, insecticides, and adhesive brands; all kinds of manufacturers; accounting, architecture, engineering, construction, and real estate development firms; restaurants; casinos; software companies; banks; and financial institutions.

Steve’s trademark and brand protection work has gained notoriety for the protection and registration of nontraditional trademarks such as single color marks, product configuration trademarks, and trade dress and product packaging trademarks. He also has helped American Indian tribes build their intellectual property rights and address their legal issues involving intellectual property. His trademark and branding experience in the outdoor sporting, archery, hunting, and shooting industry is extensive and long-lasting.

Steve protects companies’ most important brands and other intellectual property assets by designing efficient, creative, tailored legal strategies to advance their most important business objectives.

Steve is relentless in seeking to understand his clients, their business, industry, goals, objectives, challenges, and limitations. He combines his decades of legal IP experience with his background working as a registered pharmacist, which he has employed to serve a variety of life science, pharmaceutical, dietary supplement, and medical device brands and companies.

A prolific blogger and recognized thought leader, for two years in a row Steve has been named the number one author on trademark matters according to JD Supra’s “Readers’ Choice Awards”.

Concentrations

•Trademark usage and clearance
•Trademark portfolio management
•Nontraditional trademarks
•Trademark litigation
•Trademark Trial and Appeal Board (TTAB) practice and procedures
•Domain name and internet disputes
•Trademark counterfeiting

Judicial Clerkships

•Hon. Wilson Cowen, U.S. Court of Appeals for the Federal Circuit, 1990-1991

Recognition & Leadership

Awards & Accolades

•Listed, World Trademark Review, 2013-2025
•“WTR Global Leaders,” 2020-2025
•“WTR 1000,” 2013-2025
•Ranked Gold in Minnesota, Enforcement and Litigation
•Ranked Gold in Minnesota, Prosecution and Strategy
The Best Lawyers in America, 2012-2026
•Selected, “Minneapolis Lawyer of the Year: Trademark Law,” 2017 and 2024
•Listed, Copyright Law, 2012-2026
•Listed, Trademark Law, 2013-2026
•Listed, Litigation - Intellectual Property,” 2014-2026
•Listed, Chambers USA Guide, Intellectual Property - Minnesota, 2019-2025
•Band 1, 2024-2025
•Band 2, 2022-2023
•Band 3, 2019-2021
•Listed, The Legal 500 United States, Intellectual Property> Trademarks: Non-Contentious (Including Prosecution, Portfolio Management and Licensing), 2023-2025
•Listed, Managing IP Magazine's World IP Handbook and Survey, “IP Stars: Trademark Stars,” 2013-2025
•Listed, World Intellectual Property Review (WIPR) Insights, “Trademark Rankings: U.S. Trademarks - Non-Contentious,” 2023
•Listed, Super Lawyers magazine, Minnesota Super Lawyers, 2004-2025
•Selected, “Top 100 Lawyers,” 2014
•Listed, Minnesota Monthly, “Top Lawyers in Minnesota,” 2020 and 2023-2025
•Listed, Thomson-Reuters, 'Stand-Out Lawyers,' 2025
•Team Member, a U.S. News - Best Lawyers “Law Firm of the Year” in Trademark Law, 2020, 2022
•Top Author, JD Supra, “Readers’ Choice Awards,” 2017-2019
Minnesota Lawyer
•Selected, “Attorney of the Year,” 2011 and 2013
•Selected, “Circle of Excellence,” 2013
Name Protect Trademark Insider, 2004-2007
•Ranked Number Six, Top U.S. Trademark Filer, 2004-2007
•Top 50 Trademark Attorneys, 2004-2007
•Selected, CityBusiness, “Forty Under Forty Award,” 2000
•Recipient, First Prize, Brand Names Education Foundation Ladas Memorial Award for Writing Excellence, 1992
•Rated, AV Preeminent 5.0 out of 5.0

 

Awards

Reviews for Stephen

Have you consulted or hired this lawyer?

Leave a review about your experience with this lawyer.

Write a Review

Overall Rating

Services

Areas of Law

  • Other 8
    • Intellectual Property & Technology
    • Trademark & Brand Management
    • Education
    • American Indian Law
    • Internet, Domain Name, E-Commerce & Social Media
    • Venture Capital & Emerging Technology
    • Food, Beverage & Agribusiness
    • Restaurant Industry

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Trademark
    Br
    Protection Matters: Overcame refusal
    persuaded USPTO to issue U.S. Trademark Reg. No. 1,829,415 for the color lavender as applied to spray in place polyurethane building insulation. Overcame USPTO refusals
    defended against five separate third-party trademark oppositions eventually allowing issuance of U.S. Trademark Reg. No. 3,300,390 for the color blue as applied to the exterior housing of airless paint sprayers for use by professional painters
    professional contractors. Overcame refusals
    persuaded USPTO to issue U.S. Service Mark Reg. No. 2,535,181 for a formation of light beams resembling the conical framework of a tipi emanating from a circular source of light in connection with casino facilities. Appealed to TTAB
    obtained reversals of ex parte USPTO refusals allowing for issuance of U.S. Trademark Reg. Nos. 3,936,156
    3,924,411

    3936157, comprising pistol configurations for the famous Walther PPK
    P99 h
    guns. Appealed to TTAB
    obtained reversal of ex parte USPTO refusals, thereby exp
    ing the trademark law regarding specimens
    displays associated with goods to include use of claimed mark in infomercials. In re Hydron Technologies, Inc., 51 USPQ2d 1531 (TTAB 1999). Intellectual Property Litigation Matters: Prevailed at trial before TTAB, opposing federal registration of HOLAIRA trademark for medical devices for use in treating obstructive lung diseases, by establishing likelihood of confusion with client's prior ALAIR trademark for medical devices that treat pulmonary diseases (Opp. No. 91215699). Prevailed on summary judgment before TTAB, opposing federal registration of WALTHER trademark for clocks
    jewelry, by establishing likelihood of confusion with prior WALTHER trademark of the world renown German firearm manufacturer (Opposition No. 91215976). Prevailed at trial before TTAB, on all grounds of opposition asserted by world-renowned Swiss watchmaker Omega S.A. (likelihood of confusion, fraud, non-use,
    ab
    onment), defending client's right to register OMEGA trademark for certain tactical gear
    equipment (Opp. Nos. 91173785
    91174067). Prevailed at trial before TTAB, opposing federal registration of a non-verbal banner logo for clocks
    jewelry, by establishing the applicant's lack of a bona fide intent to use the claimed mark in commerce (Opposition No. 91215976). Prevailed at TTAB, opposing registration of applicant's claimed single color trademark for gunpowder (applicant previously had convinced TTAB of acquired distinctiveness in prior ex parte appeal), with applicant allowing the entry of default judgment against itself, following the filing of client's 50-page Notice of Opposition, laying out a compelling case of functionality that wasn't addressed in the prior TTAB decision on acquired distinctiveness (Opp. No. 91234474). The above representations were h
    led by Mr. Baird prior to his joining Greenberg Traurig, LLP.
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    U.S. Court of Appeals for the Federal Circuit
    1990, Minnesota
    Memberships

    Professional & Community Involvement

    •Member, International Trademark Association, 1992-Present
    •Member, Editorial Board, 1992-1994, 1998-1999
    •Member, Brief Amicus Committee, 1995-1997
    •Member, Minnesota Intellectual Property Law Association, 1995-Present
    •Member, Stafford Publications, Intellectual Property Law Advisory Board, 2012-Present
    •Member, The University of Iowa, The College of Pharmacy, Executive Leadership Board, 2016-Present
    •Member, Minnesota Bar Association, 1991-Present
    •Editorial Board, The Trademark Reporter, 1992-1994, 1998-1999
    •William Mitchell College of Law, 1997
    •Intellectual Property Development Advisory Board, 1997
    •Adjunct Professor, Summer 1997 Institute

  • Education & Certifications
    Law School
    University of Iowa College of Law
    Class of 1990
    J.D.
    with high distinction
    Other Education
    University of Iowa College of Pharmacy
    Class of 1986
    B.S.
    with distinction

Contact Stephen Baird

Share Holder at Greenberg Traurig, LLP
5.0
1 review

MetLife Building, 90 South 7th St., Suite 3500Minneapolis, MN 55402U.S.A.

Show on map
Fax: (612) 604-6985

Activity

Legal Community Contributions

Case type is required.
I am is required.
First name is required.
Last name is required.
A valid zip code is required.
Country is required.
State is required.
A valid city is required.
A valid email address is required.
A valid phone number is required.
Message is required.
0/1000 characters

By clicking the Submit button, you agree to the Terms of Use, Supplemental Terms and Privacy Policy. You also consent to be contacted at the phone number you provided, including by autodials, text messages and/or pre-recorded calls, from Lawyers.com and its affiliates and from or on behalf of attorneys you request or contact through this site. Consent is not a condition of purchase.

You should not send any sensitive or confidential information through this site. Emails sent through this site do not create an attorney-client relationship and may not be treated as privileged or confidential. The lawyer or law firm you are contacting is not required to, and may choose not to, accept you as a client. The internet is not necessarily secure and emails sent though this site could be intercepted or read by third parties.

This site is protected by reCAPTCHA. See Google’s Privacy Policy and Terms of Service.

Thank you! Your message has been successfully sent.

For your records, a copy of this email has been sent to test@test.com.

Summary of Your Message
Case Type:
I am a/an:
First Name:
Last Name:
City:
Zip Code or Postal Code:
State:
Country:
Phone Number:
Message:

Attorneys FAQs

  • Is this attorney Martindale-Hubbell Peer Review rated?
    Yes, Stephen Baird has a 5.0 Peer Rating from Martindale-Hubbell.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Stephen Baird attended University of Iowa College of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.