About Luigi Fontanesi

Luigi Fontanesi represents clients on judicial and non-judicial matters in the fields of industrial law, intellectual property, trademarks, advertising, unfair competition, information technology, privacy, and media, as well as commercial issues related to company reorganization and insolvency law.

Luigi has deep experience in drafting, negotiating, and setting up domestic and international franchising; master franchising, merchandising, distribution, research; and licensing contracts concerning trademarks, patents, software, register design, industrial design, and know-how.

He has assisted clients in several high-profile litigations related to industrial law and intellectual property, as well as data and software protection. Luigi has also dealt with a variety of complex joint venture operations as well as national and international commercial transactions.

Luigi’s clients include companies active in the fields of large-scale distribution and fashion, well-renowned pharmaceutical companies, high-profile operators of the agricultural-industrial sector, software creators, and many other high-tech companies.

Over the past few years, he has been particularly involved with a number of major fashion and luxury companies in the study and implementation of more sustainable and ethical business models, brand management policies aimed at achieving a circular economy, and communication strategies that do not lapse into greenwashing.
Concentrations

•IP Judicial and Extrajudicial Assistance
•Franchise, Agency and Distribution Agreements
•Research and Technology Development Agreements
•Copyright Law
•Life Science
•Unfair Competition
•IP Litigation
•IP Merger & Acquisition

Recognition & Leadership

Awards & Accolades

•Listed, Chambers Europe, Intellectual Property, 2024-2025
•Listed, Chambers Global, Intellectual Property, 2025
•Selected, Best Lawyers in Italy
•Information Technology Law, 2022-2024
•Intellectual Property Law, 2022-2024
•Listed, EMEA Legal 500, Intellectual Property, 2023-2025
Legalcommunity
•Legalcommunity IP&TMT Award “Best Practice Litigation”, 2020
•Legalcommunity Award as Italian “Life Science firm of the year”, 2018
•Legalcommunity Award as Italian “Life Science firm of the year”, 2017
•Legalcommunity Award as Italian “Life Science firm of the year”, 2016
•Legalcommunity Award as “Trademarks and Patent law firm of the years,” (3rd place), 2014
Le Fonti
•Le Fonti Awards “Law firm of the year - Trademarks and Patents”, 2019

 

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Services

Areas of Law

  • Litigation
  • International Trade
  • Other 7
    • Intellectual Property & Technology
    • Technology Transactions
    • Data Privacy & Cybersecurity
    • Entertainment, Media & Sports
    • Restructuring & Special Situations
    • Corporate
    • Food, Beverage & Agribusiness

Practice Details

  • Languages
    Italian
    Native
    English
    Fluent
    French
    Basic Conversation
  • Firm Information
    Position
    Partner
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Litigation: Advise of a pharmaceutical company, operating in the Life Science sector, in very complex proceedings relating to trademark infringement
    unfair competition, before the Section for Intellectual Property in the Court of Rome, also assisting the client in the drafting of new agreements as well as in the day-by-day company activity.
    Assistance of a leading Hotellerie Company in litigations regarding trademark decadence
    provided legal advice also in the day by day activity with reference to IP issues.
    Assistance of a Dutch company, leading manufacturer of backpacks for kids, in proceedings relating to trademark infringement
    unfair competition before the Section for Intellectual Property in the Court of Milan.
    Assistance of a primary casual wear Italian company throughout all its compositions with creditors procedure.
    Assistance of a primary Oil
    Gas Company on complex litigations
    corporate
    IP issues.
    Assistance of a primary pharmaceutical company in a very complex international litigation in Switzerl
    .
    I have been appointed by the Bankruptcy Court of Milan to assist the bankruptcy proceedings of an Italian fashion company, with particular reference to the defence of trademarks
    the drafting of opinions, as well as the drafting of a license agreement that allows the company to dispose of its br
    s through a public contract.
    Assistance of a Gas supply Company of integrated systems
    instruments for the analysis of gases
    liquids with reference to contracts
    litigation regarding hardware
    software for the energy sector.
    Assistance of a leading multinational company operating worldwide in the production
    distributions of accordions in a very complex proceedings involving international trademark
    IP issues against an Italian company.
    M&A: Represented Black Dragon Capital in connection with its acquisition of Grass Valley, a leading technology supplier of advanced broadcast
    media solutions, with operations in over 20 different jurisdictions worldwide.
    Assistance of a leading French company in the electronic sector, in the purchase of a primary Italian company, also overseeing all the aspects of the deal related to know how, trademarks, domain names, trade secrets, privacy, antitrust. I also assisted such company in complex transactions concerning the purchase of branches of business from Italian companies operating in the same sector.
    Assistance of a primary pharmaceutical company in the transfer of a part of its branch of business.
    Assistance of a primary Italian casualwear company in the sale to a Chinese company of all its business.
    International Trade
    Research, Sponsorship, Franchise, Agency
    Distribution Agreements: Assistance of Italian leading companies in the Italian hygiene
    beauty market in the licensing of its trademark portfolio.
    Assistance of a primary pharmaceutical company with reference to the agreement of a new award project aimed at young Italian researchers who are doing their work abroad in the field of 'flow chemistry'. The initiative is promoted by the pharmaceutical company in collaboration with Milan Polytechnic Foundation
    the Polytechnic University of Milan.
    Assistance of a primary sports
    casual wear Italian company in drafting several (more than 200) international franchise, distribution
    agency agreements. I assisted such company also in drafting the sponsorship agreements with several famous tennis players.
    Assistance of fashion wear
    jewellery companies in drafting of patent
    trademark license agreements.
    Assistance of a primary Italian Research Consortium
    University in drafting research
    patent license agreements. For such entities I revised the spin-off
    patent regulation.
    Assistance of primary food companies (wine, vinegar
    rice
    corn companies) in complex trademark litigations
    drafting of license
    supply agreements.
    Software
    Information Technology: Assistance of a leading company operating in the software enterprising in a complex international transaction concerning the development of software
    the supply of IT services with an Italian primary company operating in the telecommunication system.
    The above representations were h
    led by Mr. Fontanesi prior to his joining Greenberg Traurig.
    Teaching Experience: Visiting Professor, Intellectual Property
    e-Business, Bicocca University of Milan, 2003-2012
    Visiting Professor, Intellectual Property, Biotechnology,
    e-Business law, Various Organizations, 2001-2010
    Master, 'The Patents,' BioBresso Consortium, 2009
    Lecturer, Master in Biogiuridica of BioGem, in cooperation with Lumsa University of Rome, 2008
    Master in Information Technology, Bicocca University of Milan, 2002-2005
    Master in Bioinformatics, Bicocca University of Milan, 2004
    Lecturer in EU Trademark Law, Master on International Law, ISPI (Italian Institute for International Political Studies), 1999
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    1998, Italy
    Memberships

    Professional & Community Involvement

    •Member, Milan Bar Association
    •Member, International Trademark Association
    •Member, LES Italia
    •Member, Scientific Committee, Master in Biogiuridica of BioGem, in Cooperation with Lumsa University of Rome, 2008

  • Education & Certifications
    Law School
    University of Milan
    Class of 1991
    J.D.
  • Personal Details & History
    Age
    Born in 1964
    Milan, Italy, 1964

Activity

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Attorneys FAQs

  • Does this attorney speak any other languages?
    Luigi Fontanesi speaks Italian, Native, French and Basic Conversation.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Luigi Fontanesi attended University of Milan.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.