About Steven M. Kelso

Steven M. Kelso is a commercial litigator that has tried more than 40 trials, agency actions, and arbitrations to verdict, decision, or award. Steve focuses on defending franchisors and motor vehicle manufacturers/distributors in disputes with franchisees and dealers.

With deep experience in pre-litigation dealer network counseling, Steve also represents his clients in various state and federal courts, before administrative agencies, and on appeal. He has delivered precedent-setting arguments that have shaped franchise and related commercial law throughout the country. His appellate experience includes preserving motor vehicle manufacturers’ and distributors’ ability to enforce litigation waivers in the face of anti-waiver statutes. His clients span a range of industries, including automotive, trucking, consumer services, and health care.

Steve develops litigation strategies with his clients’ legal and business goals in mind. Steve goes beyond traditional representation to create tailored, innovative narratives to effectively demonstrate to judges and juries how his clients’ businesses work. As a result, he has defended companies and franchisors against lawsuits attacking their business models.

Steve began his legal career by serving in the U.S. Air Force Judge Advocate General's Corps. While in the Air Force, he served as lead trial counsel and supervising attorney on a range of complex jury trials.

Concentrations

•Franchise matters
•Dealer Network
•Commercial disputes

Recognition & Leadership

Awards & Accolades

•Listed, Benchmark Litigation, 'Litigation Star,' 2026
•Listed, Super Lawyers Magazine, 2009-2011, 2013-2026
•Selected, Top 100 Colorado Super Lawyers, 2024
•Selected, Colorado Super Lawyers - Litigation, 2021
•Selected, Colorado Super Lawyers - Franchise/Dealership, 2020, 2022-2024
•Selected, Colorado Super Lawyers - Civil Litigation Defense, 2013-2019
•Selected, Colorado Super Lawyers Rising Stars - Franchise/Dealership, 2010-2011
•Selected, Colorado Super Lawyers Rising Stars - Civil Litigation Defense, 2009-2011
•Listed, The Best Lawyers in America, Franchise Law, 2018-2026
•Named, 'Lawyer of the Year,' Franchise Law, 2020
•Selected, Law Week Colorado, “Lawyer of the Year,” 2010

 

Awards

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Services

Areas of Law

  • Litigation
  • Other 2
    • Franchise & Distribution
    • Transportation & Automotive

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Appellate Experience: DaimlerChrysler v. Lew Williams, 48 Cal.Rptr.3d 233 (Cal. Ct. App. 2006): Won a precedent-setting judgment from the California Court of Appeals, which preserved a trial court finding that guaranteed the right of automotive manufacturers to enter into litigation waiver contracts under a relatively common anti-waiver dealer act provision.
    Granite State Insurance v. Ken Caryl Ranch Master Association, 183 P.3d 563 (Colo. 2008): Appealed to the Colorado Supreme Court a case which had been reversed by the Colorado Court of Appeals. Following arguments, the Colorado Supreme Court's published opinion restored the complete victory for the insurer in this precedent-setting case of first impression
    made it easier for commercial property insurers to underst

    follow Colorado's statutory notice requirements.
    Business Litigation Experience: Borders v. Aspen Equestrian Estate (Colo. 2010): Defended against a real estate company's claims that client's interference caused the loss of a $2 million investment when it prevented the sale of a shopping center before the real estate market crashed. The court ruled for the client on all issues of liability, causation,
    damages.
    Settled breach of contract dispute involving a supply chain agreement between two large food distributors.
    Beasley v. Anheuser-Busch (Colo.): Obtained involuntary dismissal, through detail-oriented litigation, of a plaintiff's claims due to discovery abuses by the plaintiff
    plaintiff's counsel.
    Franchise Matters: Continental Imports v. Mercedes-Benz USA (Tex. 2020): At a two-week evidentiary hearing before a two-judge panel, successfully defended a challenge by an existing Mercedes-Benz dealer that sought to prevent MBUSA from establishing a new dealership. The proposal for decision, which was adopted by the state agency, allows MBUSA
    its c
    idate to establish a new Mercedes-Benz dealership in Austin, Texas. The agency decision was affirmed on appeal. Continental Imports, Inc. v. Mercedes-Benz USA, LLC, No. 03-21-00377-CV (Tex. App. Jan. 6, 2023).
    Represented franchisor Comfort Dental Group in a dispute in which a sub-franchisor challenged the legality of the underlying business model.
    Star Houston v. Mercedes-Benz (Tex. 2014): Represented Mercedes-Benz USA in multiple challenges brought by a dealer against MBUSA's incentive programs, including its nationwide, comprehensive dealer performance bonus program. A two-judge panel issued a proposal for a decision vindicating the program. The matter settled shortly after issuance.
    Chapman Las Vegas Dodge v. Chrysler (Nev. 2013): Defended Chrysler against a protest filed by two local dealers to stop Chrysler's establishment of a new Las Vegas dealership.
    Mercedes-Benz v. Star Automobile (M.D. Ga. 2011): Won a preliminary injunction in Georgia for Mercedes-Benz USA in a dealership breach of contract dispute involving the sale of a dealership to a proposed buyer that MBUSA did not want as a Mercedes-Benz dealer.
    Co-managed with one other law firm the response to requests from 418 dealers for arbitration relating to the bankruptcy of Chrysler Group LLC
    following Chrysler's termination of those dealerships.
    Auto Stiegler v. Mercedes-Benz USA (C.D. Cal. 2006): Won a complete jury verdict in a franchise dispute in Los Angeles, defeating plaintiff's claims
    winning all six counterclaims
    an award of over $7 million, including punitive damages, for Mercedes-Benz USA.
    Oxymagic Franchise Development v. Oxi Fresh Franchising (Colo.): Defended a national consumer services franchisor from claims related to infringement, unfair competition,
    trade secrets,
    led the franchisor to a settlement that preserved its marks
    rights to operate throughout the country.
    Air Force JAG Criminal Prosecution Experience: United States v. Miller (Cal.): Represented the United States (as a former Air Force JAG trial counsel)
    delivered all arguments in a 19-day jury trial that resulted in an officer's conviction on multiple counts of sexual assault
    kidnapping.
    United States v. Erickson (Wash.): Represented the United States (as a former Air Force JAG trial counsel)
    delivered the arguments that resulted in a sentence of life in prison for a father convicted of various counts of aggravated child abuse.
    The above representations were h
    led by Mr. Kelso prior to his joining Greenberg Traurig, LLP.
    Military Experience: Major, United States Air Force, Judge Advocate General's Corps, 1997-2004
    Circuit Trial Counsel, Travis Air Force Base, California, 2001-2004
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    1997, Colorado
    U.S. District Court for the District of Colorado
    U.S. District Court for the Eastern District of Michigan
    U.S. District Court for the Eastern District of Wisconsin
    U.S. Court of Appeals for the Armed Forces
    Memberships

    Professional & Community Involvement

    •Member, International Association of Defense Counsel

  • Education & Certifications
    Law School
    Notre Dame Law School
    Class of 1997
    J.D.
    cum laude; Articles Editor, Notre Dame Law Review
    Other Education
    University of Colorado at Boulder
    Class of 1994
    B.S.
  • Military Service
    Major, U.S. Air Force, JAG Corps, 1997-2004
    Circuit Trial Counsel, 2001-2004
  • Personal Details & History
    Age
    Born in 1971
    Omaha, Nebraska, 1971
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Attorneys FAQs

  • Is this attorney Martindale-Hubbell Peer Review rated?
    Yes, Steven M. Kelso has a 5.0 Peer Rating from Martindale-Hubbell.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Steven M. Kelso attended Notre Dame Law School.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.