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Greenberg Traurig, LLPAssociate
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Ms. Alessandra Ferrero

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Terminus 200, 3333 Piedmont Road NE, Suite 2500, Atlanta, GA 30305

Entertainment, Media & Sports

About Ms. Alessandra Ferrero

Alessandra Ferrero is a member of the Entertainment & Media Practice at Greenberg Traurig.She has experience representing domestic and international clients in a variety of transactional legal matters within the entertainment industry, particularly music licensing in connection with digital, film and television, sports and marketing initiatives, as well as the representation of musical talent. She has experience drafting and negotiating digital content agreements with music licensors on behalf of clients with digital music/media services, music deals in connection with original film/TV content and branded content on major streaming platforms, and various music agreements on behalf of talent clients, including agreements with recording artists, music producers, songwriters, composers, music supervisors, record labels, music publishing companies, and more.

Concentrations

• Digital distribution

• Digital media licensing

• Entertainment and media transactions

• Music publishing

• Recording, distribution, and licensing agreements

Experience

Representative Matters

• Assist licensees of music – including digital service providers, fitness companies, and startup services – in securing deals with rights-holders (including record labels, music publishers, and performing rights organizations).°

• Assist film and TV production studios in the acquisition of music licenses to create original content, which includes deals with composers, music supervisors, record labels, music publishers, and artists.°

• Draft and negotiate television and motion picture soundtrack agreements on behalf of film and TV production studios.°

• Lead weekly team review of music matters for production studio subsidiary of global technology conglomerate.°

• Represent companies in the negotiation of agreements with music creators, social media influencers, and other talent for marketing campaigns and the creation of branded content partnerships.°

• Facilitate agreements between musicians, record producers, songwriters and music publishers.°

• Represent music artist in the catalogue sale of master royalties, publishing copyrights, public performance royalties, and neighboring rights royalties.°

°The above representations were handled by Ms. Ferrero prior to her joining Greenberg Traurig, LLP.

Previous Experience

• Research Assistant to Professor Len Simon, 2020

• Research Assistant to Professor Paul Haagen, 2020

• Student Assistant and Recruiter, Duke University Football, 2019-2020

• Student Recruiter, University of Tennessee Football, 2017-2018

• Team Assistant, University of Tennessee Cheerleading, 2014

Internships

• MLB Intern, Wasserman, 2019

 

Ms. Alessandra Ferrero (Atlanta, Georgia) View website

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Services

Areas of Law

  • Other 1
    • Entertainment, Media & Sports

Practice Details

  • Payment Information
    Accepted Credit Cards
    American Express
  • Firm Information
    Position
    Associate
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Representative Matters: Negotiate agreements to make performances from top music award shows available on digital media platforms.
    Represent video game companies in negotiating licenses for the use of music in videogames.
    Assist
    represent licensees of music in obtaining rights for their digital media platforms.
    Draft
    negotiate music licenses to create original content, including deals with composers, music supervisors, record labels, music publishers,
    artists, on behalf of film
    TV production studios.
    Draft
    negotiate television
    motion picture soundtrack agreements on behalf of film
    TV production studios.
    Represent companies in the negotiation of agreements with music licensors for marketing campaigns
    the creation of br
    ed content partnerships.
    Previous Experience: Research Assistant to Professor Len Simon, 2020
    Research Assistant to Professor Paul Haagen, 2020
    Student Assistant
    Recruiter, Duke University Football, 2019-2020
    Student Recruiter, University of Tennessee Football, 2017-2018
    Team Assistant, University of Tennessee Cheerleading, 2014
    Internships: MLB Intern, Wasserman, 2019
  • Additional Links
    https://www.gtlaw.com/en/professionals/f/ferrero-alessandra

Experience

  • Bar Admission & Memberships
    Admissions
    2021, Georgia
    2023, Florida
  • Education & Certifications
    Law School
    Duke University School of Law
    Class of 2021
    J.D.
    Articles Editor, Law & Contemporary Problems
    Other Education
    University of Tennessee
    Class of 2018
    B.A.
    summa cum laude; Valedictorian; Chancellor’s Honors Program; Triple Major – Honors Concentration in both Political Science and Philosophy; Thesis: “Food Waste, Food Insecurity, and Food Donation Liability”; Phi Beta Kappa

Contact Ms. Alessandra Ferrero

Associate at Greenberg Traurig, LLP
Not yet reviewed

Terminus 200, Terminus 200, 3333 Piedmont Road NE, Suite 2500Atlanta, GA 30305U.S.A.

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Attorneys FAQs

  • What year was this attorney first admitted to the bar?
    Ms. Alessandra Ferrero was admitted in 2021 to the State of Georgia.
  • Is this attorney admitted to the bar in more than one state?
    Yes, Ms. Alessandra Ferrero is admitted to practice in Florida and Georgia.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • What law school did this attorney attend?
    Ms. Alessandra Ferrero attended Duke University School of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.

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