About Alan R. Greenfield

Alan R. Greenfield, Managing Shareholder of the Aspen office, concentrates his practice on international and domestic franchising, licensing and distribution matters. Alan works with both experienced and startup franchise companies in structuring franchise programs and drafting franchise-related documents. He counsels franchisors and manufacturers on everyday compliance and other franchise or distributor-related issues, such as registration and disclosure matters, negotiating agreements, relationship termination laws, maintaining good franchisee/distributor relations, and resolving disputes with franchisees/distributors.

Alan also works on international franchising, licensing and distribution transactions, and has helped clients with transactions in excess of 75 countries throughout North America, South and Central America, the Caribbean, Europe, Africa, Asia and the Middle East. He counsels a broad range of clients in expanding their brands internationally through all types of arrangements, such as master franchise and area development relationships, joint ventures, distribution relationships, non-traditional venue franchises (such as military bases, airports or train stations), area representative relationships, and any combination of these arrangements.

He is also experienced in mergers and acquisitions, with a focus on franchise/distribution transactions, and general corporate law.

Concentrations

•Franchise/distribution agreements - domestic and international
•Medical device and industrial equipment manufacturer distributorships
•Mergers and acquisitions
•Corporate law

Recognition & Leadership

Awards & Accolades

•Listed, Chambers Global, 2021-2025
•Global Market Leaders, Franchising, 2022-2025
•Listed, Chambers USA Guide, 2015-2025
•Listed, The Best Lawyers in America, Franchise Law, 2020-2026
•Listed, Super Lawyers magazine, Illinois Super Lawyers, 2023-2025
•'Rising Stars,' 2009-2019
•Listed, Who's Who Legal, Global Franchise Guide
•Recommended, 2018-2024
•Thought Leader - USA, 2023-2024
•Listed, Leading Lawyers Network, 2022-2024
•'Emerging Lawyer,' 2015-2021
•Listed, Acritas Stars Independently Rated Lawyers, “Star Lawyers,” 2018-2021

 

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Services

Areas of Law

  • Intellectual Property 1
    • Trade Secrets
  • Other 8
    • Franchise & Distribution
    • Corporate
    • Latin America Practice
    • Food, Beverage & Agribusiness
    • Retail
    • Energy Transactions
    • Restaurant Industry
    • Manufacturing & Supply Chain Industry

Practice Details

  • Firm Information
    Position
    Shareholder
    Firm Name
    Greenberg Traurig, LLP
  • Representative Cases & Transactions
    Cases
    Experience: Areas of International Franchise
    Distribution Experience: Australia & New Zeal

    Canada
    Mexico, South America & Central America (Argentina, Bolivia, Brazil, Colombia, Chile, Ecuador, El Salvador, Guatemala, Guyana, Honduras, Panama, Paraguay, Peru, Suriname, Uruguay, Venezuela)
    The Caribbean & Mid-Atlantic (Aruba, Bahamas, Barbados, Bermuda, Cuba, Curacao, the Dominican Republic, Jamaica, Puerto Rico, St. Lucia, Trinidad
    Tobago, Virgin Isl
    s)
    Africa & the Middle East (the United Arab Emirates, Bahrain, Botswana, Egypt, Ghana, Iraq, Israel, Kuwait, Nigeria, Oman, Qatar, Saudi Arabia, Tunisia)
    Europe (the Baltics, France, Georgia, Germany, Italy, Norway, Pol
    , Romania, Russia, Slovenia, Spain, Sweden, Switzerl
    , United Kingdom)
    Asia (Armenia, Azerbaijan, China, Hong Kong, India, Indonesia, Japan, Kazakhstan, Macau, Malaysia, Myanmar, Pakistan, the Philippines, Singapore, South Korea, Taiwan, Thail
    , Turkey, Uzbekistan, Vietnam)
    International Franchise
    Distribution: Serve as international counsel to: A well-known publicly traded QSR franchisor concerning its worldwide franchise operations.
    Multiple well-known publicly traded retailers concerning their worldwide international expansion.
    A well-known publicly traded furniture manufacturer concerning its worldwide distributor network.
    Numerous franchisors in various industries concerning their international franchise expansion efforts.
    Represent a major oil company in the expansion of its retail gasoline business
    operations in Mexico.
    Represented a well-known QSR franchisor in negotiating
    documenting a multi-unit development agreement to open cloud kitchens in India.
    Represented a well-known QSR franchisor concerning its renegotiation of a multi-unit development agreement for Japan.
    Represented a well-known QSR franchisor in multiple acquisitions of international franchisee-owned restaurants.
    Represented a major oil company concerning the revision of its arrangement with its foreign franchisee in Brazil.
    Represented a global hotel
    casino company in establishing hotel
    casino operations in Macau through a license agreement.
    Represented a global medical device manufacturer in its post-acquisition integration of more than 60 U.S.
    international distributors.
    Represented a U.S.-based franchisor in the business services sector with respect to structuring master franchise agreements throughout the world, including Europe, Asia, Latin America
    the Middle East.
    Represented a major oil company concerning the revision of its arrangement with its foreign franchisees in Japan.
    Domestic Franchise
    Distribution: Serve as franchise counsel to: A major oil company concerning its multiple U.S. franchise programs.
    Numerous international franchisors concerning their U.S. franchise expansion efforts.
    A well-known QSR franchisor concerning its U.S. franchise program for multiple br
    s.
    A medical service franchisor concerning its U.S. franchise program.
    Numerous franchisors across the country in various industries concerning their U.S. franchise programs.
    Numerous startup franchise companies in structuring their franchise programs.
    Serve as distribution counsel for a medical device manufacturer.
    Serve as U.S. distribution counsel for a Canada-based automotive paint manufacturer.
    Serve as U.S. distribution counsel for an Australian-based manufacturer of polyethylene compression pipe fittings.
    Representation of nation's largest barbecue franchisor concerning its U.S.
    international franchise operations.
    Represented a Florida-based distributor of chemical products in structuring
    on-going advice concerning a sophisticated distribution network in the United States.
    Represented a health club franchise program concerning its rebr
    ing of the franchise system.
    Represented a UK manufacturer in structuring a sophisticated distribution network in the United States.
    Represented a global manufacturer of engineered access covers
    surface water drainage products concerning its U.S. market entry strategy
    structuring of a distribution network in the United States.
    Franchise Mergers
    Acquisitions: Represented a well-known QSR franchisor in its sale to private-equity firm.
    Represented a veterinary clinic franchisor in its acquisition of approximately 100 separate franchisee-owned hospitals.
    Represented a mortgage brokerage franchisor in its sale to a publicly traded real estate brokerage company.
    Represented a fast casual franchisor in separate acquisitions of franchisee-owned restaurants.
    Represented a well-known pizza franchisor in its acquisition of multi-unit franchisee-owned restaurants.
    Represented numerous private equity firms in their acquisition of multiple well-known QSR br
    ed restaurants owned by large multi-unit franchisees.
    Represented a large multi-unit franchisee in its sale of multiple gyms to well-known private equity firm.
    Represented a private equity firm in its purchase of multiple gyms owned by large multi-unit franchisee.
    Represented a private equity firm in its purchase of multiple well-known donut br
    ed stores owned by large multi-unit franchisee.
    Represented a Miami-based private equity firm in its acquisition of a jewelry
    watch repair franchise program.
    Represented an investment partnership in its acquisition of a health club franchise program.
    Advised a major oil company regarding franchise law matters in connection with the US$2.5 billion sale of its Southern California refining
    marketing businesses, including approximately 800 retail gas stations in Southern California, Nevada
    Arizona.
    Represented a global medical device manufacturer in its acquisition of a German-based medical equipment franchise program.
    Represented a Chicago-based private equity firm in its acquisition of a performance-based music franchise program.
    Represented a San Francisco-based private equity firm in its acquisition of a used-car franchise program.
    The above representations were h
    led by Mr. Greenfield prior to his joining Greenberg Traurig, LLP
  • Additional Links

Experience

  • Bar Admission & Memberships
    Admissions
    Colorado
    Florida
    Illinois
    Memberships

    Professional & Community Involvement

    •Member, International Bar Association (IBA)
    •International Franchising Committee
    •Secretary, 2025-2026
    •Treasurer, 2024-2025
    •Officer
    •Member, International Franchise Association (IFA)
    •International Committee, 2024-Present
    •Legal Symposium Task Force, 2015-2016
    •Member, American Bar Association Forum on Franchising
    •Liaison, Young Lawyers Division, Franchise Forum Governing Committee, 2011-2013
    •Member, Florida Bar Association
    •Member, Illinois Bar Association

  • Education & Certifications
    Law School
    University of Miami School of Law
    Class of 2004
    J.D.
    cum laude
    Other Education
    University of Central Florida
    Class of 2001
    B.A.
    cum laude
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Attorneys FAQs

  • Is this attorney admitted to the bar in more than one state?
    Yes, Alan R. Greenfield is admitted to practice in Colorado, Florida and Illinois.
  • How many attorneys are in this law firm?
    Greenberg Traurig, LLP has 2750 attorneys at this location.
  • Does this attorney maintain a practice in more than one location?
    Yes, Alan R. Greenfield has a presence in Chicago, IL and Miami, FL.
  • What law school did this attorney attend?
    Alan R. Greenfield attended University of Miami School of Law.
  • What year was this attorney's law firm established?
    Greenberg Traurig, LLP was established in 1967.