Shannon E. Pierce

Attorney in Honolulu, HI
Shannon E. Pierce concentrates her practice in the areas of Technology Transactions, with an emphasis on Licensing, Intellectual Property (IP), Internet and Ecommerce, Mergers and Acquisitions (M&A), and Contract Drafting and Negotiations. She has considerable experience with due diligence and advising start-up and growth stage companies on managing and protecting IP rights and portfolios. She prepares her clients for successful growth (fundings/financings) and/or a preferred exit strategy (asset sales, mergers, acquisitions, joint ventures or IPOs).

Technology Transactions and Licensing: Assists clients with monetization and licensing of intellectual property rights, including drafting and negotiating the following agreements: confidentiality and NDAs; manufacturing; distribution; development; joint development; supply; outsourcing; equipment leases and loans; OEMs and VARs; employee and founder invention assignments; software, patent and trademark licenses; consulting and independent contracting; source code escrows; marketing and advertising; publishing; agency; partnership and joint venturing.
Intellectual Property: Counsels clients regarding the creation, protection, management, due diligence, transfer, licensing, and pre-litigation matters related to Copyrights, Trademarks, Patents, Trade Secrets, Publicity Rights and Privacy Rights.
Mergers and Acquisitions: Prepares clients for M&A activity through corporate and other entity formation and management of IP portfolios and rights; manages contract and IP due diligence; drafts and negotiates representations and warranties and disclosure schedules.
Internet and Ecommerce: Counsels clients regarding legal matters relating to business on the Internet, including Domain Names, Terms of Use, Privacy Policies and Privacy Compliance, COPPA Compliance, Sweepstakes & Contests, Click Licenses, Disclaimers and Best Practices.
Representative Industries and Technology Areas: Software (ownership, licensing, Open Source issues), Software as a Service (SaaS), Hosted Services, Search, Hardware, Semiconductors, EDA, Ecommerce, Retail, Medical Databases & Records (including HIPAA and ARRA/HITECH compliance), Data Conversion, Medical Devices and Biotechnology, and Entertainment.

Shannon Pierce grew up in Los Angeles, California and Tucson, Arizona; went to law school in Boston; practiced in the Silicon Valley (Palo Alto); and then moved to Hawaii in 2007. After 6 years in the Technology Transactions Group at the Silicon Valley firm of Wilson Sonsini Goodrich & Rosati, she managed her own practice in Hawaii and California for 4 years before joining the firm. She wants to help clients make the most of their “crown jewels” (IP) by utilizing the best practices for its formation, creation, acquisition, protection, licensing and disposition.

•Goodsill Pledges $10,000 to Pacific Asian Center for Entrepreneurship
•Shannon Pierce Named to PBN's 2014 Forty Under 40
•Goodsill Announces Three New Partners
•Shannon Pierce Discusses Hawaii Entrepreneurship in Honolulu Star Advertiser
•Attorney Shannon Pierce talks Entrepreneurship and Intellectual Property on “The Conversation”
•Goodsill Startup Attorneys Advise UH-Manoa Business Students
•Goodsill Recognized In the 2013 PBN Book of Lists
•Goodsill Attorneys Mentor Emerging Businesses in Global Startup Battle
•Goodsill Anderson Quinn & Stifel Strengthen Maritime and Technology Practices by Adding Formby and Pierce

(808) 547-5622
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Areas of Law

  • Corporate and Securities
  • Intellectual Property
  • International
  • Internet and Ecommerce
  • Mergers and Acquisitions
  • Technology Transactions and Licensing
  • Business and Technology
  • Entertainment Law
  • Health Law
  • Media


Experience & Credentials



Admission Details

Admitted in 2001, California
(Not admitted in HI)

Law School Attended

Boston University School of Law
Class of 2001
cum laude

University Attended

University of Arizona
Class of 1996
cum laude

University of Arizona
Class of 1998
cum laude

Associations & Memberships

Hawai'i State Bar Association (IP Section)
State Bar of California
Junior League of Honolulu
Hawai'i Angels Screening Committe... More

Contact Information


(808) 547-5622


Send email to Shannon E. Pierce

Office Information
Shannon E. Pierce
First Hawaiian Center, Suite 1600 999 Bishop Street,
Honolulu, HI 96813-4500


Goodsill Anderson Quinn & Stifel (Honolulu, Hawaii)

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